Elite Lending Service


Your home for
home loans


We’re here to make the home buying experience easier for you.

Elite Lending Service, Inc. is your local North Florida Mortgage Broker, owned and operated by Brad Bailey. Brad started in the mortgage business in 1997 and has since helped thousands of people obtain a loan for their home. With a background in wholesale mortgages, he has been exposed to nearly every obstacle to home ownership you can imagine—that experience is invaluable to helping him guide you through your home loan with confidence. Brad knows what underwriters want upfront which helps him make the home loan process as painless as possible. Elite Lending Service is ready to help you.




1000 Riverside Ave. Suite 303
Jacksonville, FL 32204


(904) 263-0376


At Elite we will:

Provide Open, honest and transparent communication – Brad will personally eliminate surprises by making sure you (and your real estate agent) know what is going on at each stage.

Educate you – Brad will lay out all of your options so that you can make the best decision for your needs.

Focus on Solutions – Brad asks the right questions to make sure everything is addressed and in place so your mortgage transaction proceeds smoothly.


Confidently guiding you toward home ownership.

Whether you are buying your first home, looking to lower your current interest rate, adding to your real estate portfolio, or downsizing after the kids go off to school—Brad can help you!

After 20 years of dedication to the same team, Brad decided it was time to have a more direct role in helping people achieve home ownership. He also wanted to be more invested in the community that his family calls home, thus, Elite Lending Service was born.

In order to provide you with the most fair and competitive deal he chose to operate as a mortgage broker. This allows him to keep your transaction about you as he has access to more than one set of guidelines. His relationships enable him to find the perfect product to fit your needs no matter the situation. The focus is on you and finding a product that fits what you need.

Brad is happily putting down roots in Jacksonville, Florida with his wife, their 3 children, 2 dogs and 1 crazy cat. He is also an Instagram Husband.

What We Offer

Conventional Financing

Conventional (conforming) mortgage are the most common type of loan. They are available with either a Fixed OR an Adjustable rate. They are available up to a loan amount of $453100.


Jumbo loans are basically conforming loans for loan amounts above $453,100. They require similar documentation as a standard conventional loan. Due to their loan size they may require a larger down payment and additional reserves.


FHA loans are government insured products that typically are a little easier to qualify for than a conforming loan. FHA will allow for a lower down payment and has a lower credit score requirement. It will also allow for gift funds to be used for down payment which makes it a popular choice for first time home buyers. Another perk is it will allow for a larger seller contribution to be applied toward closing costs. 


A United States Department of Agriculture (USDA) home loan is a zero-down payment, lower interest rate mortgage for eligible rural and suburban properties. Issued through the USDA, It is designed to improve the economy and quality of life in rural America. 


VA loans are reserved for active duty military, eligible veterans and reservists or their surviving spouses. They are backed by the Veterans Administration and offer those who qualify a federally guaranteed home loan that requires no down payment for most loan amounts. A small down payment is required once your loan amount exceeds the FNMA conforming loan limit of $453,100.

Self Employed borrowers

Don’t be afraid of getting a mortgage if you are self employed. You may qualify for a conventional loan based on your tax returns. If you do not, there are other options we would love to discuss with you. Please reach out to us and let us help you.


Let's Chat.

Let us know how we can help you on your home buying journey.

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